The “shoe-tech” school being put up by the Marikina City local government for those who want to go into the shoemaking business is a Tatak Pinoy model that other parts of the country can follow, Senator Sonny Angara said.
“We need more of these Tatak Pinoy initiatives to highlight the best of what an LGU (local government unit) has to offer. In the case of Marikina City, its expertise in making quality footwear is known by all. This is something that should be sustained and promoted further to ensure its continued growth, both domestically and internationally,” Angara said.
“We will have more Tatak Pinoy artisans crafting quality footwear for Filipino patrons such as President Duterte.”
“Through this shoemaking institute of Mayor Marcy Teodoro, we will have more Tatak Pinoy artisans crafting quality footwear for Filipino patrons such as President (Rodrigo) Duterte and for the discerning foreign nationals who seek out the ‘Made in Marikina’ seal to add to their collection,” the veteran legislator added.
Most of the players in the local footwear industry are classified as micro and small enterprises. Growth of the industry has been steady though, with the Philippine Statistics Authority reporting an average annual growth rate of 10.35 percent.
Marikina City was known for its quality footwear industry but the influx of cheap imports has forced many of the city’s cobblers to close shop.
With this effort of the LGU to revive the industry and with the right kind of support, the seasoned lawmaker said the future now looks bright for Marikina shoes.
The senator wants to help set in motion an all-out “Tatak Pinoy” (Made in the Philippines) campaign as a way to improve the country’s economic productivity and competitiveness, generate more decent jobs for Filipinos, particularly those in the countryside, and eradicate chronic poverty and inequality in the country.
At the start of the 18th Congress, Angara filed Senate Resolution No. 4 to look into the formulation and sustained implementation of a “Tatak Pinoy” industrialization campaign and policy.
According to Angara, some regions may have very good products to offer, but could still receive help in innovation and marketing in order to take off.
“The first step is for all regional development councils to identify the products and services of their provinces and cities.”
Angara explained that the first step is for all regional development councils, headed by the governors and mayors, to identify the products and services of their provinces and cities so that an assessment could be made on how to improve them, if necessary, and promote them on a wider scale such as what renowned Filipino furniture maker and designer Kenneth Cobonpue was able to accomplish.
“We could also come up with workshops on furniture making for our future Cobonpues or maybe come up with a distinct Philippine brand of artisan coffee that will be sought out by connoisseurs around the world,” he stressed.