Department of Trade and Industry (DTI) Secretary Fred Pascual emphasized the crucial role of trademarks in fostering the growth and competitiveness of micro, small, and medium enterprises (MSMEs) during the first Philippine Trademark Conference 2024.
“Trademarks are more than just symbols of brand identity. They represent the integrity, quality, and reputation of businesses,” Pascual said.
“Trademarks are vital for companies to distinguish their products and services, build consumer trust, and foster brand loyalty.”
“In today’s globalized economy, trademarks are vital for companies to distinguish their products and services, build consumer trust, and foster brand loyalty. They are instrumental in enabling businesses to compete effectively in both local and international markets,” the trade chief stressed.
The trade head also added that robust intellectual property (IP) protection, particularly trademarks, has the potential to level the playing field and allow MSMEs to compete effectively with established brands. This competitive environment can foster growth, stimulate innovation, and drive job creation across various industries.
Hosted by the Intellectual Property Office of the Philippines (IPOPHL), the conference aimed to educate and assist MSMEs in registering their trademarks, protecting their brands, and expanding their reach both domestically and internationally.
Building upon this momentum, the DTI is reaffirming its commitment to empowering MSMEs—the backbone of the Philippine economy—through IP assets, in line with its “ANGAT Negosyo” goal. By promoting trademark registration and brand protection, the DTI is strategically enhancing MSMEs’ competitiveness and innovation and enables them to thrive in international markets.
The DTI’s “Tatak Pinoy” initiative also supports this effort by focusing on high-quality Filipino products and services to drive industrialization and create well-paying jobs.
In collaboration with IPOPHL, the DTI Export Marketing Bureau is expanding its IP services to help MSMEs register trademarks internationally.
“As Filipino businesses increasingly reach global markets, it is essential that their intellectual property strategy is robust and well-integrated into their growth plans. This approach aligns with the Philippine Export Development Plan (PEDP) 2023-2028, which aims to position the Philippines as a leading exporter of high-value products and services,” Pascual said.
“By investing in intellectual property protection, we are securing our nation’s future.”
“By investing in intellectual property protection, we are securing our nation’s future—a future where our Philippine businesses are not just participants in the global market but leaders shaping its trajectory,” he concluded.
