The Department of Agriculture (DA) and Japan International Cooperation Agency (JICA) officials conducted the Kick-off Meeting and First Joint Coordinating Committee (JCC) Meeting for the Implementation Phase of the Technical Cooperation Project on “Market-Driven Enhancement of Vegetable Value Chain” (MV2C-TCP).
The MV2C-TCP was the result of the signed Records of Discussion between the Philippine government and JICA in October 2021.
The initiative intends to strengthen the vegetable value chain by implementing inclusive business models, hence increasing farmer income.
“The Market-Driven Enhancement of the Vegetable Value Chain in the Philippines (MV2C) is thus an endeavor of knowledge and empowerment –an undertaking that is fully in keeping with President Ferdinand Marcos Jr’s vision for our farmers and fisherfolk,” DA Senior Undersecretary Domingo Panganiban said.
“The MV2C’s objective is to help farmers engage with the food value chain as business managers.”
In his message, Panganiban stressed that the MV2C’s objective is to help farmers engage with the food value chain as business managers.
“The premise is simple. By training vegetable growers in the best technologies and cultivation techniques, we increase farm productivity,” the agriculture official said.
“And by building profitable partnerships among growers, processors, and marketing entrepreneurs, we develop a viable business model by which all vegetable farmers might generate the best possible income from their increased production,” he added.
The MV2C is divided into two phases: Planning and Implementation.
The project’s Planning Phase was completed, in which a value chain survey and project’s roadmap were already prepared.
It will be implemented from 2023 to 2028.
To formally begin the project’s Implementation Phase, the Project Implementation Team identified pilot areas in the provinces of Benguet (La Trinidad, Buguias, Atok, Kibungan, and Mankayan), Quezon (Dolores, Sariaya, Gumaca, and Lopez), and Metro Manila.
“I would like to acknowledge the collective efforts and dedication of all counterparts here from the DA Central, the Regional Offices, the LGUs, and the JICA FCA team–especially during the Planning Phase of this project. Moving forward, we ride on the unwavering strong commitment and collective collaboration of all our counterparts in the Implementation Phase of the project,” JICA Chief Representative to the Philippines Sakamoto Takema said.
Takema said that their team envisions to work not only with the farmers and national government, but also with the business sector and consumers. He also urged the PH’s partners to promote much involvement from the business sector.
“Our project will develop inclusive food value chain models which should be replicable in other hazard areas in the country.”
“Our project will develop inclusive food value chain models which should be replicable in other hazard areas in the country. The development of inclusive value chain models will be dependent on the success of implementation of pilot projects in Benguet, Quezon and Metro Manila,” the JICA official explained.
He added that JICA has already dispatched experts to the pilot provinces to share their technical guidance and experience in the model value chain.
