Tourism players recently gathered in a unified show of force to rally behind the Department of Tourism’s (DOT) efforts to transform the Philippines into a tourism powerhouse in Asia under the Marcos administration.
The first-ever Philippine Tourism Industry Reception organized by Tourism Secretary Christina Garcia Frasco brought together no less than President Ferdinand Marcos, Jr., Vice President Sara Duterte, First Lady Liza Araneta-Marcos, and key players and champions of the Philippine tourism industry, including the aviation, hotel and accommodation, transportation, food and beverage, and other allied services at the SMX Convention Center Mall of Asia (MOA) in Pasay City.
Delivering his speech as the reception’s Guest of Honor, Marcos expressed his bullishness on the prospect of tourism recovery, citing the industry’s crucial role as a high potential driver for the transformation of the Philippine economy.
“This is a driver of our economy. We must immediately do all that we can to make sure that this asset that the Philippines has, be used to bring good jobs to people and to once again re-introduce the Philippines to the world.”
“Very early on, even before I took office, in consultation with our economic managers, with private businessmen, it became very clear that as we transform our economy, one of the high potential drivers for the transformation of the economy is tourism. This is a driver of our economy. We must immediately do all that we can to make sure that this asset that the Philippines has, be used to bring good jobs to people and to once again re-introduce the Philippines to the world,” the President said.
“We fully understand how tourism can drive our social and economic recovery, especially in the countryside. Given the majestic natural wonders and exciting man-made sites that we have within the Philippines. Following the pandemic, we need fresh and new ideas to bring back the imagination and confidence of our people here and abroad so that they can be encouraged to explore the best destinations that the country can offer,” he added.
Meanwhile, Marcos also lauded Frasco for what she has accomplished as tourism chief in less than four months and for “showing we have very much to look forward to when it comes to the area of tourism”.
“So I congratulate the Department of Tourism for all they have done. I would like to explain to you that you know when Secretary Christina first took on the Secretary of Department of Tourism, she moves so quickly that I had to talk to the others in the Cabinet and I said, you know she’s making us look bad. We better quicken our game. So she keeps us on our toes and she has always kept a very, very clear idea in her mind of what we are trying to achieve. And she has brought a passion and energy that certainly we are going to need. But it is a passion and energy that gives us confidence that we will succeed,” enthused the President.
“Allow me to repeat that this administration will remain committed to ensuring that the inputs you (Secretary Frasco) have acquired from your listening tours will be optimized for the benefit of the sector,” he added.
Meanwhile, in her remarks, the tourism head announced that as of October 17, the DOT has breached its 2022 target foreign visitor arrivals.
“As of today, we have received 1,767,791 foreign visitor arrivals, exceeding the 1.7 million visitors for 2022 projected by the DOT prior to June 30,” she noted.
“Your Department of Tourism is committed to building on the industry’s current gains, and vows to work relentlessly towards ushering the Philippines into a primary tourism position in the ASEAN and the world.”
“Inspired by the leadership of President Marcos Jr., your Department of Tourism is committed to building on the industry’s current gains, and vows to work relentlessly towards ushering the Philippines into a primary tourism position in the ASEAN and the world,” Frasco assured.
Some of the notable highlights of the industry reception were the DOT’s unveiling of its latest programs, and a unity toast of tourism players led by the President, the First Lady, the Vice President, the Department of Public Works and Highways (DPWH) Secretary Manuel Bonoan, Department of Trade and Industry (DTI) Secretary Alfredo Pascua, Cebu Governor Gwendolyn Garcia, House of Representatives Deputy Speaker Congressman Duke Frasco, Cebu City Mayor Mike Rama, Tourism Congress of the Philippines (TCP) President Jose Clemente III, Philippine Travel Agencies Association (PTAA) President Michelle Taylan, Philippine Association of Convention Exhibition Organizers and Suppliers (PACEOS) President Joel Pascual, Philippine Hotel Owners ASSOCIATION (PHOA) Executive Director Benito Bengzon, Jr., SM Prime Holdings’ Hans Sy and Captain Stanley Ng Of Philippine Airlines (PAL).
“The Philippines ushers in a new era for tourism, built upon the strength of our cultural identity, our unity as a nation, and renewed global interest in our country’s offerings. Our shared tourism governance will spell the success of our aspirations for a sustainable, inclusive, and resilient tourism industry. Together we transform the Philippines into a tourism powerhouse in Asia,” said Frasco as she offered a toast to the industry players present.
“As we move forward, we at the Department of Tourism remain steadfast in reaching our objectives to concretize the vision of President Ferdinand Marcos Jr. in making tourism a major pillar of economic recovery for the Philippines. We are just at the beginning of our journey, and I assure all of you that the best days of the tourism industry are yet to come,” she concluded.
